Stop making avoidable mistakes.

You do thousands of things right, but it only takes a few common errors to derail your financial future—learn how to avoid them.

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Print, audiobook & ebook versions available for pre-order at:

WHAT IF YOU COULD AVOID THE FALSE BELIEFS, MISTAKES , AND POOR DECISIONS THAT AFFLICT ALL INVESTORS?

“Destined to
become a classic”
William J. Bernstein
Efficient frontier advisers
“do yourself and those you
love a favor by buying this.”
David Booth
founder & Chairman, Dimensional Fund Advisors
“Every investor
should read this book!”
F. William MCnabb
Retired Chairman and CEO, Vanguard

If you could only get off the default path so many people take with their capital, you would become wealthier, healthier, and more content. To achieve this success, you just need to avoid the avoidable errors that plague all of us.

“Ritholtz concentrates on helping you avoid the zillion dumb ways to lose money, and makes it fun to read!”
Richard Thaler, Nobel Laureate & ProfessoR
Efficient frontier advisers
“Terrific, charming, fun, and unfailingly clearheaded. It is a sensational read, and it will also save you a ton of money.”
CASS R. SUNSTEIN
HARVARD LAW SCHOOL & CO-AUTHOR, NUDGE
“I love this book. Barry brilliantly inverts all the so-called advice from how-to investing books with a totally original take telling us what NOT to do.”
Josh wolfe
FOUNDING PARTNER, LUX CAPITAL

The results will be a transformative improvement in your portfolios.

Barry Ritholtz has spent the past 30 years studying human decision-making. Three decades of professional experience, including the past 12 years investing for a $5+ billion wealth management firm, has created a groundbreaking blueprint to improve your personal wealth and finances. Through powerful storytelling, data-driven insights, and actionable changes, How Not to Invest will teach you to avoid the errors that hurt so many investors—ultimately helping you become a far better steward of your hard-earned money.

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Bring Barry’s insights to your audience. Book him now for keynotes, workshops, or podcasts

Transform your investing by avoiding unforced errors

  • •  Spot and eliminate the most common investor pitfalls.
  • •  Understand how human behavior and biases sabotage returns.
  • •  Learn directly from billionaires’ biggest blunders—so you don’t repeat them.
pre-order now

Print, audiobook & ebook versions available for pre-order at:

A professional studio portrait of Barry Ritholtz

About the author

Barry Ritholtz began his career in finance as a prop trader, fascinated by what drove the wins and losses he observed around him.

This interest led him to behavioral finance—long before it was widely embraced on Wall Street. Over the past 30 years, Barry has influenced how investors perceive markets through his pioneering blog, The Big Picture, and his Bloomberg Radio podcast, Masters in Business, which bring professional insights directly to the public.

He is Chairman and Chief Investment Officer at Ritholtz Wealth Management, managing $5.7 billion for 3,900 families. With ‘How Not to Invest,’ Barry offers a blueprint to help you make better decisions, reduce stress, and achieve meaningful financial success.

the big picture
ritholtzwealth.com

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